ICE Rebrand and Packaging Concept
Sparkling Ice is a beverage company that offers a range of products, including sparkling water, lemonades, caffeinated drinks, and spiked seltzers. Their current target market consists of the middle-class segment. Although they have experienced steady growth in recent years, there are new competitors in the market posing a threat to their growth.
To rebrand this company, I focused on three key words: upscale, classy, and simple. My aim was to elevate the brand to an upscale and classy level while maintaining a simplistic design. The purpose of the Sparkling Ice rebrand was to create an effective new brand identity that embodies the essence of being upscale, classy, and simple.
