Good Roots Brand Concept
Plant enthusiasts are passionate about taking care of their plants and ensuring that they thrive. Good Roots is a company that provides plant owners with the essential tools to care for their plants in the best possible way. Targeted towards individuals in their 20s and 30s, the company recognizes the growing interest in plant ownership and the need for a platform to connect with like-minded people and experts.
To create a brand that truly represents the vibrancy and diversity of the plant world, I chose to incorporate multiple colors into the design inspired by the bright hues of flowers. By doing so, the brand aims to evoke a sense of joy, energy, and positivity in its audience, inspiring them to embrace their love for plants and take better care of them.
Good Roots aims to connect individuals who share a love for plants and help them care for their beloved greens and provide them with the tools to do so. Through its vibrant design, the brand seeks to inspire a new generation of plant enthusiasts who are passionate about creating a greener and more sustainable world.
